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This is a short video presentation on Applications of Big Data & Hadoop in E-Commerce.
BIG Data & Hadoop in E-Commerce is a key differentiator, especially in terms of generating memorable and engaging experiences. E-Commerce industries use Big Data analytics for personalization-enhanced experience, dynamic pricing, improved customer service, managing fraud and predictive analysis.
The agenda of the session is as follows
✓ Introduction to BIG Data & Hadoop
✓ BIG Data & Hadoop Use Cases in E-Commerce
✓ Examples – Homeshop18, Snapdeal & Alibaba
✓ Deriving Insights from BIG Data
What is BIG Data & Hadoop?
Big Data refers to the vast amounts of unstructured data generated in today’s internet driven world which cannot be tapped, manipulated and utilized via traditional data harness tools.
Apache Hadoop is an open-source JAVA based framework, which is used to harness & process BIG Data sets. It facilitates distributed parallel processing via cluster nodes to ensure a secure, scalabe & accurate data service solution. The framework consists of Hadoop Distributed File System (HDFS), Hive, Sqoop, Flume, Hbase, Pig, Yarn & ZooKeeper.
This video will decipher Big Data in E-Commerce & Hadoop in E-Commerce.
Examples of BIG Data & Hadoop in E-Commerce
Homeshop 18 tracks the entire customer journey, which includes customer behaviour—how customers look at the site and what products they usually choose, action taken by a customer on the website and how customers navigate the website. The company has been deploying Big Data analytics since the last 15 months using Hadoop, a software from open source software foundation Apache that can process huge amounts of data.
Snapdeal has 20 Million subscribers and a catalogue of over 5 Million products. They utilize BIG Data Analytics to track data regarding consumer purchase patterns, time-to-purchase interactions & website navigation. Based on this, they’ve generated an algorithm based recommendation engine & other products to boost sales.
China’s e-commerce giant Alibaba Group uses Big Data to protect intellectual property rights and crack down on counterfeit products. ‘The Internet and BIG Data can be a powerful tools to fight the making and sale of counterfeit goods’, said Alibaba’s Chief Risk Officer Shao Xiaofeng.
Skillspeed is a live e-learning company focusing on high-technology courses. We provide live instructor led training in BIG Data & Hadoop featuring Realtime Projects, 24/7 Lifetime Support & 100% Placement Assistance.