The author of the report recognizes the following companies as the key players in the Global Retail Analytics Market: Angoss Software, Experian, IBM, Microsoft, Oracle, SAP and SAS institute
Other Prominent Vendors in the market are: Adobe, Information Builders, Infor, MicroStrategy, QlikTech, Tableau and Tibco Software
Commenting on the report, an analyst from the research team said: “In retail analytics solutions, there has been an aggressive introduction of user-friendly predictive analytics tools, which are offered either independently or as an embedded feature of BI and analytics tools. These predictive analytics solutions include interactive visualization and automation. This accelerates information processing through complex methods for developing, monitoring, and analyzing predictive models.”
According to the report, retail analytics tools include a series of applications for making better decisions in an organization by providing accurate, dependable, consistent, and understandable data and reports in a useful format. BI is used to get the right information to the right people at the right time in order to support better decision making. Analytics helps companies make important decisions, as it provides useful analysis and insights.
Further, the report states that the high cost of implementing analytics tools and upgrading is one of the major challenges
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.